Clever Kings

Paid and Popular headed down to the design district early last week to check out Culture Kings, one of Miami's premier sneaker/clothing boutiques. The owners were extremely cool and the store itself is on point. Here's a transcript of the interview we conducted with the owners Mike and Chris. Shoutouts to DJ Louie Arson for helping out!



P x P: What’s your names, introduce yourselves.
C: My name is Chris.
M: -silent-

P x P: So how’d you come up with the name of the shop, what was the inspiration for it?
Chris: The name for the shop basically was a tribute to my graffiti crew CK (Clever Kings). Traditionally the crew initials usually change up; find different meaning for the initials. I thought culture kings tribute to the crew embodies what we represent as more than sneaker culture; it represents all cultures and sub cultures of hip hop.

P x P: Where are you guys from?
C: Originally from South Florida.

P x P: Since you said the shop was Hip Hop influenced, what are your favorite MC’s or era of Hip Hop?
C: My favorite era of Hip-Hop has to be the early to mid 90's, that’s Hip-Hop at its pinnacle.

P x P: Do you guys have any other stores?
C: The Orlando, FL store. The Miami store opened up September of 2006 and the grand opening was the last week of August. The Orlando store opened in March of 07.

P x P: Do you have any other jobs/side hustles etc. or is it Culture Kings all the way?
C: Culture Kings is number one priority, no other jobs.

P x P: How many times do you visit the Orlando store?
C: I try to get out there as much as possible. Lately it has been real tough, twice a month.



P x P: Why did you guys decide to open up a sneaker boutique?
C: I Opened up Culture Kings because it was a goal of his for a long time; since I was in college. Prior to Culture Kings I was a financial advisor for Merryl Lynch and hated it. The corporate world wasn't really for me, I felt like I’d lost myself.

P x P: How did you financially ready yourselves to open up shop?
C: I made a few investments prior to the whole real estate market crashing and while I was in the financial industry; it helped me out big time and I had money from past ventures saved up. With that and a little help from a loan I got it open.

P x P: I’ve seen pictures of the infamous bathroom, what was the inspiration behind it?
C: Mike was the inspiration for the bathroom sticker design. That’s how he does his artwork; by putting a collage of pictures from early 90’s magazines. It was his rebellion for the color of the store.



M: You go to the bathroom and do your 30 seconds of business you get to travel back in time. The only thing you can see in the front is product and artwork. In the bathroom you get to go into your own little world. The bathroom is a different world you go in there and you go threw a little journey back in time.

P x P: How long did it take?
M: It started off in pieces. I get in a zone and I just won't stop I can do it pretty quickly. The thing about it is it took a long time to do complete the entire wall. Everything that is in the collage was a collection of things that I’ve collected from magazine ranging from the last 10 years. In reality it took a lifetime but physically it only took a couple of days.

P x P: Why did you pick the Design District area out of all the other possible locales?
C: First, we’re in this area all the time. We have a lot of artist friends and with the account I wanted I had to be a certain distance from Shoe Gallery and Arrive.

P x P: What’s your relationship with the Anti-Kulture Gallery?
C: The owner Rob is a good friend of mine. We have the same background and “click” on similar things. Also our success determines on the area’s success. More than likely if someone comes here they’ll probably like the things we have here and vice versa.

P x P: What do you do outside of the sneakers?
C: We do fashion shows, co-host parties… We did Hot Import Nights over the weekend that just passed. We did Hoop it Up and things like that. It's just not sneaker events. We do art events. We just do things that we like and embrace.
M: You can't just deal with sneakers because you kind of isolate yourself into one thing and one type of customer. We have the opportunity to touch so many people and so many areas. Like he said, we did the Hoop it Up thing with 99.1 Jamz; They approached us about it and I was like “let me know about it”. I made a Michael Jordan collage basketball hoop that we presented out there. We didn't make much money but it was just a cool thing to do. The whole goal about it was to reach out to people we don’t know. Same thing with the fashion shows. We've done it all.

P x P: What’s your history with sneakers?
C: Well for us we probably started this whole shit on Jordans more than anything. Not just Jordan but NIKE. Their marketing team and strategies. Us growing up watching those commercials. Nike epitomized that with Jordan. All your role models were wearing Nikes it's a common way to identify it. Basically Nike and Jordan’s were how we started collecting. I kind of don't understand the hype behind all of this stuff. I understand why it's happening but not so much the success of it. For the younger kids most of them are interested in SB's but they're interested in Jordan’s too. It's the hype with the internet they've never experienced Jordan.

M: Dave Chappelle kind of covered it with Michael Jackson. It's like a 13 year old has a dying wish to see Michael Jackson but why? He doesn't remember Thriller but it trickles down from generations before, and they feed off of that from their older brother’s cousin, but the sneaker thing is just like how a lot of other things that have blown up with the internet. The hottest sneaker magazine back in the day was Eastbay that shit was like Sole Collector. Things like that, Nike Talk, Just For Kicks, you already liked sneakers but back in the days you did it just for the love.


P x P: Why did you choose the brands that you carry?
C: Nike, just because a lot of products like AF1 are classic sneakers. The products they released were classics back then and because they were leaders with the culture, you're going to chase after what was popular back then. Nike has always been doing that even when it was a small niche they were doing collabo’s with artists and boutiques. They weren't doing it because of the market, they did it because they could. Nike doesn't make money off that shit; they make money off of mass production and mass sales. They get a white shirt and put a black check on it. They just do this shit because they can, and luckily they hired the right people.



P x P: Where’s the balance between finance and art? How do you choose what you want to have in the store versus what you have to sell?
C: When I first opened up, the brands I carried were really cool to me. You kind of have to dumb it down. It was 70% of brands I like and 30% of things I think think the public would like. Miami is pretty slow with new trends, styles, etc. so you have to dumb it down. A lot of brands we carry I wouldn't carry if it were my ideal store.

P x P: How would someone approach you guys about carrying their product?
C:We have a lot of no name brands like growing pains. A lot of them have come and gone. We are always looking for new brands. A lot of time these brands can't keep up with the rest of the season, and a lot of new ones pop up with strong graphics and do things that aren't be done.
M: If you want to get your shit into Culture Kings, it's not hard to do. You would have to do a lot of thinking ahead of time. Where do I want my shit? Arrive, Culture Kings everywhere in Miami, or do I want it in just a few stores across the country? You don't want your shit everywhere then just build a relationship. Then have your shit together. You have to be able to present yourself in a proper way. We look at anything. No one is going to go out of their way and come here to cop some corny shit. If it's hot we call them back like “Yo your shit just sold out, bring them back”. And it's up to the people but they aren't up on their grind. We are regular people you come in and talk to us and it's happened a lot and we've helped a lot of people.

P x P: What are your future plans?
C: Open up some more locations in cities that don't have too much in their area but have a strong scene. Places like Portland, and Phoenix. Places that see or contain more of an urban demographic. At one point it was really only a major city thing. There are a lot of areas out there with kids that would spend every last dollar on a place like this. It's just a matter of finding a place, finding a partner, and finding someone who can keep the integrity of the place."